"My name is Fame Douglas, and I'm the CEO of DOATEC."
—Fame in Dead or Alive Dimensions

Fame Douglas was the head of the DOATEC, and a non-playable character from the Dead or Alive series. He was never seen in the series until his cameo appearance in Dead or Alive 4, then his full appearance in Dead or Alive Dimensions. Although dead for most of it, he is an important key character in the story.


Douglas Portrait

The Douglas Family in Dead or Alive 4: Fame is the man in the center with a young Helena next to him.

Fame was the leader of the Dead or Alive Tournament Executive Committee: a large and successful international weapons company. His role as leader allowed him to live in luxury, and made him famous worldwide. He was known to have many mistresses: two known affairs led onto Fame having two daughters out of wedlock; Helena with Maria, and Kokoro with Miyako about four years later.

While Helena and Maria stayed within the Douglas family and seemed to either live with or supported by Fame, Miyako took Kokoro away to Japan and raised her alone. Possibly fearing her daughter's life, being related to the infamous DOATEC as an heir, Miyako never told Kokoro who her father was. Fame seemed to know that he had another daughter, as Helena later found out about Kokoro.

Dead or AliveEdit

Fame created the Dead or Alive World Combat Championship, simple as an annual, world-wide fighting tournament for fighters to take part in to win large cash prizes. The first tournament was successful, but shortly after the event, Fame was assassinated by Bayman, working under the orders of Victor Donovan, a DOATEC scientist. It is thought that Fame was opposed to human-gene experimentation proposed by Donovan, which lead to his assassination.

Although Helena took her father's place as head of the company, Donovan secretly controlled the committee behind her back, and he started to use the tournaments to lure in fighters to study them, and even as a trap to kidnap them for genetic projects.



Appearing fully for the first time in Dead or Alive Dimensions, Fame appears to be a dark-skinned, middle-aged man, with a broad, strong body, bearing a strong jaw and very defined cheekbones. His black hair is short, combed back, and is graying in strips along the side of his head. He also sports a neatly-trimmed beard and dark eyes. He wears a dark brown business suit, with a white shirt and a red patterned tie.


It is hard to understand Fame as not much is known about him, and what is known about him gives the impression that he was a man of mixed morals. For example, he was willing to run a company that creates weaponry and firearms, but he seemed to be against human experiments. In addition to this, he was happy to have many mistresses and engage with multiple, careless relationships, even after getting two women pregnant out of wedlock, but he did seemingly take on the responsibility of supporting Helena and Maria.


The word "Fame" means "renown; celebrity, either favorable or unfavorable". This name relates well to this man, as everyone knowns him, even after his death, and his impact on those in the story is felt by everyone.

The surname "Douglas" is a anglicized form of the Scottish surname Dubhghlas, which meant "dark river", from the Gaelic dubh meaning "dark" and glais meaning "water, river". Douglas was originally a river name, which then became a Scottish clan name belonging to a powerful line of Scottish earls. This could mean that Fame is of English/Scottish descent.


Fame Douglas Mistresses

Concept art of Fame's mistresses


Fame Douglas was known to have had at least six mistresses: Goldie, Anne, Maria, Isabella, Miyako, and Anastasia. His relationships with these women before, during, and after their affairs are unknown, but it is known that he had children with both Maria and Miyako. Since Helena, Maria's daughter, was present in Fame's life, it's likely Fame at least kept in contact with Maria even after they stopped being lovers. Miyako never told her daughter, Kokoro the truth about her father, suggesting that Miyako kept her distance from Fame after they ended their relationship.

However, it is implied that his mistresses may have their own work set in DOATEC, due to evidence that Miyako is head of DOATEC Japan.


Although it's said that Helena was deeply saddened by his death, she seemed more actively enraged and upset about Maria's death, and seemed more eager to avenge Maria rather than Fame. She also, in Dead or Alive 3, seemed disinterested in taking the role as head of DOATEC, saying it was her father's company and it had nothing to do with her.

It's unknown whether Fame cared for Helena. He calls her name in his last words after he argued with her on the phone just moments before his death (although in the Japanese he remains silent). Helena, however, had told Kokoro that Fame was a "good man". In Dead or Alive 5, she tells Hayate that she is doing what her father may have done in terms of DOATEC's plans to annihilate Donovan's plans.

In Dead or Alive 4, it is heavily implied that Fame might be Kokoro's father, as her mother Miyako was one of his former mistresses, and Helena suggests that their "blood" brought them together. in Dead or Alive 5, Kokoro said she never knew of her father. The debut trailer for Kokoro, Lisa, and NiCO in Dead or Alive 6 implies that Fame treated both Helena and Kokoro as his own daughters, as he posed with them proudly in a photograph taken while they were children.


Dead or Alive seriesEdit

  • Dead or Alive (mentioned, 1998)
  • Dead or Alive 2 (mentioned, 1999 - 2000)
  • Dead or Alive 3 (mentioned, 2001-02)
  • Dead or Alive 4 (cameo, 2005-06)
  • Dead or Alive Xtreme 2 (mentioned, 2006)
  • Dead or Alive Paradise (mentioned, 2010)
  • Dead or Alive Dimensions (non-playable, 2011)
  • Dead or Alive 5 (mentioned, 2012-13)
  • Dead or Alive 6 (cameo, 2019)

Dead or Alive-related mediaEdit

DOA: Dead or AliveEdit

Fame appears in the feature film, DOA: Dead or Alive; he is only seen in a flashback, and only then as a shadow through a screen.

Fame was the creator of the Dead or Alive Tournament and partners with Victor Donovan. Couple of years before the events of the film, Donovan suggested a plan to use the tournament to find the world's best fighters, "harvest" their talents and create a technology where the host will be able to predict and adapt to any fighting style, and therefore defeat any combatant, then sell the technology for a profit. Fame was against the idea and the two argued, resulting with Fame putting an end to Donovan's plan. Later, he was secretly killed by Bayman, under the orders of Donovan, allowing him to develop his plan.


Promotional images

Navigation boxesEdit

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Main series Dead or Alive - Dead or Alive 2 - Dead or Alive 3 - Dead or Alive 4 - Dead or Alive 5 - Dead or Alive 6
Spin-offs and related titles Dead or Alive++ - DOA2: Hardcore - Dead or Alive Ultimate - Dead or Alive Online - Girls of DOA BlackJack - Dead or Alive Dimensions - Dead or Alive 5+ - Dead or Alive 5 Ultimate - Dead or Alive 5 Last Round
Dead or Alive Xtreme sub‑series Dead or Alive Xtreme Beach Volleyball - Dead or Alive Xtreme 2 - Dead or Alive Paradise - Dead or Alive Xtreme 3 - Dead or Alive Xtreme Venus Vacation - Dead or Alive Xtreme 3 Scarlet
Canceled games Dead or Alive: Code Chronos - Project Progressive
Related series Ninja Gaiden series - Virtua Fighter series - Warriors series
Playable characters Main cast Kasumi - Zack - Ryu Hayabusa - Bayman - Leifang - Gen Fu - Tina Armstrong - Jann Lee - Bass Armstrong/Mr. Strong - Ayane - Helena Douglas - Leon - Ein - Hayate - Hitomi - Brad Wong - Christie - La Mariposa/Lisa Hamilton - Kokoro - Eliot - Rig - Mila - Momiji - Rachel - Marie Rose - Phase 4 - Nyotengu - Honoka - Diego - NiCO
Secondary Kasumi α - Shiden - False Kasumi
Final bosses Raidou - Bankotsubo - Genra - Alpha-152
Xtreme only Misaki - Luna - Tamaki - Fiona - Nagisa
Guest characters SPARTAN-458 - Rio - Akira Yuki - Sarah Bryant - Pai Chan - Jacky Bryant - Naotora Ii - Mai Shiranui
Non-playable characters Main series Alicia Armstrong - Anastasia - Anne - Ayame - Burai - Chen - Fame Douglas - Goldie - Hitomi's father - Irene Lew - Isabella - Kuramasan Maouson - Lauren - Maria - Mei Lin - Miyako - Muramasa - Niki - Victor Donovan
Guest characters Ridley - Samus Aran
Non-canon characters Max Marsh - Weatherby
Miscellaneous characters Toreko
Gameplay modes Story - Versus - Arcade - Time Attack - Survival - Tag Battle - Team Battle - Training - Online - Spectator - Album - Movies - Fight Record - Titles - Help & Options - Music
Gameplay terms Attacks - Boss Battles - Character Select - Cliffhanger - Combo - Counter Blow - Critical Hit - Danger Zone - Game Over - Holds - Knocked Out - Match - Move Data - Power Blow - Power Launcher - Replay - Side Stepping - Special Moves - Stages - Stances - Tag Throws - Attack Change - Triangle System
Plot subjects DOATEC - Dead or Alive World Combat Championship - Mugen Tenshin clan - Ninpo - Nukenin (missing shinobi) - Project Alpha - Project Epsilon - Shinobi - Tengu
Other terms Credits - Cutscenes - Endings - Glasses - Openings - System Voice - Tournament Winners
More information and archives
Actors - Canon timeline - Command Lists - Costumes - Fandom - Gameplay - Items - Locations - Martial arts - Media - Merchandise - Movies - Music - Soundtracks - Staff - Tag Throws
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Playable Kasumi - Ryu Hayabusa - Kokoro - Hitomi - Brad Wong - Eliot - Bass Armstrong - Zack - Jann Lee - Leifang - Tina Armstrong - La Mariposa/Lisa - Bayman - Christie - Ayane - Hayate
Unlockable Ein - Gen Fu - Leon - Helena Douglas - SPARTAN-458 - Tengu
Non-playable characters Alpha-152 - Anne - Fame Douglas - Maria - Mei Ling - Miyako - Muramasa - Niki
Gameplay modes Story - Time Attack - Survival - Team Battle - Versus - Sparring - Settings - Watch - Album - Movie Theater - Ranking - User Profiles - Battle Viewer - DOA Online
Gameplay terms Attacks - Boss Battles - Character Select - Combo - Counter Blow - Critical Hit - Danger Zone - Game Over - Holds - Knocked Out - Match - Replay - Side Stepping - Special Moves - Stages - Stances - Tag Throws - Attack Change - Throws - Triangle System
Plot subjects Dead or Alive World Combat Championship - DOATEC - Hyper Battle Grand Prix - Mugen Tenshin clan - Project Alpha - Project Epsilon - Runaway shinobi - Shinobi
Martial arts Ba ji quan - Command Sambo - Close quarters combat - Jeet Kune DoKarate - Lucha libre - Muay Thai - Ninjutsu - Pi qua quan - Pro-wrestling - She quan - Tai ji quan - Tengu-do - Xing yi quan - Xinyi liuhe quan - Zui ba xian quan
Other terms Cabbage - Credits - Cutscenes - Endings - Genra - Ninpo - Nunchaku - Openings - System Voice - Tournament Winners - Zack Dollars
Stages Biolab Core - Crash Club - DOATEC Great Hall - D.W.A. Coliseum - Experimental Playground - Gambler's Paradise - Kyoto in Bloom (day time/night time) - Nassau Station - Ninja Hideout - Savannah Safari - Seaside Market - Tatami - Temple on the Mountain - Tritower Heliport - Waterfall Valley
Non-playable locations Great Opera
Dead or Alive 4 Original Sound Trax
Character themes "Alpha-152" - "Drunk Wolf" - "Fang" - "Flowerbed" - "Hunter's Moon" - "I Feel For You" - "Jintsuriki" - "Mentor" - "Moonlit Lady" - "Purity" - "Russian Roulette" - "Serpent Dance" - "Shade" - "Solitary Desperation" - "Sorrow" - "Steel Horse Rider" - "Successor" - "Tribal Beats" - "Turn On The Lights" - "Vigaku" - "The Wind is Howling" - "Zany Zapper"
Ending themes "Amazing" - "Bad Trip" - "Brave Heart" - "The Broken Arrows" - "Dance Of The Angel" - "Dead Soldier" - "Estheticism" - "The Fastest Fingers" - "The Fist" - "My Grave" - "Nasty Girl" - "Now And Forever" - "The Raiders" - "The Real World" - "Round The Coaster" - "Touch Me" - "Unbroken Chains"
Crash Club themes "Achoism Remix" - "B-boy No "B" Remix" - "Blazed Up Melpomene Remix" - "Break The Age Remix" - "Grand Style Remix" - "Hitohira Remix" - "Jintsuriki Remix" - "The Shooted Remix" - "Tehu Tehu Remix" - "Turn On The Lights Remix" - "Ultimate Weapon Remix" - "Vigaku Remix" - "YES or YES Remix" - "You Are Under My Control Remix"
DOA Online tracks "Flower Garden Room" - "Gorgeous Room" - "Halloween Room" - "Ice Room" - "Jungle Room" - "Outer Space Room" - "Pastry Room" - "Room Above the Clouds" - "Room in My House" - "Underwater Room" - "Zack's Shop"
Other tracks "Blazed Up Melpomene" - "Circle" - "DOATEC" - "Eat the Rich" - "Evolution" - "Halo Theme MJOLNIR Mix" - "Holiday" - "Zero Hour"
Achievements - Command lists - Costumes - Fighting quotes - Merchandise - Promotional artwork and wallpapers - Survival Mode items - Tag throws
v · e · d
Main characters

Kasumi - Tina Armstrong - Christie Allen - Helena Douglas

Supporting characters

Ayane - Ryu Hayabusa - Max - Victor Donovan - Weatherby - Zack - Bass Armstrong - Hayate - Bayman - Leon

Minor characters

Brad Wong - Eliot - Fame Douglas - Gen Fu - Hitomi - Jann Lee - Leifang - Pirates

Acupuncture - Central Intelligence Agency - Dead or Alive World Combat Championship - DOATEC - Donovan's Glasses
ID Bracelet - Katana - Nanobots - Needle - Ninja - Nunchaku - Runaway Shinobi - Shuriken - Volleyball
Other terms

Character Relationships

Ishikari MountainsSouth China SeaHong KongDOA IslandBuddhaWaterwheelBamboo ForestForbidden SquareGray StepsLab ComplexDOA Compound - Tina's Yacht - Ninja Clan
DOA: Dead or Alive Original Soundtrack
Promotional Artwork
v · e · d
Playable Kasumi - Ayane - Hayate - Ein - Ryu Hayabusa - Helena Douglas - Christie - La Mariposa - Hitomi - Bayman - Kokoro - Jann Lee - Leifang - Tina Armstrong - Bass Armstrong - Zack - Eliot - Gen Fu - Brad Wong - Leon - Raidou - Genra - Alpha-152 - Kasumi α - Tengu
Secret character Shiden
Non-playable characters Anne - Ayame - Fame Douglas - Irene Lew - Lauren - Maria - Victor Donovan
Guest characters Ridley - Samus Aran
Gameplay modes Chronicle - Arcade - Survival - Tag Challenge - Free Play - Training - Local Play - Internet Play - Showcase - 3D Photo Album - Fight Record - Options
Gameplay terms Attacks - Boss Battles - Character Select - Combo - Counter Blow - Critical Hit - Danger Zone - Holds - Knocked Out - Match - Move Data - Side Stepping - Special Moves - Stages - Stances - Tag Throws - Throws - Triangle System
Plot subjects Dead or Alive World Combat Championship - DOATEC - Exiled shinobi - Mugen Tenshin Ninja Clan - Ninpo - Project Alpha - Project Epsilon - Project Omega - Runaway shinobi - Shinobi - Torn Sky Blast
Martial arts Ba ji quan - Combat Sambo - Drunken fist - Jeet Kune DoKarate - Lucha libre - Muay Thai - Ninjutsu - Pi gua quan - Pro-wrestling - Snake fist - Tai ji quan - Tengu-do - Xing yi quan - Xinyi liuhe quan
Other terms Credits - Cutscenes - Endings - Figurines - Genra (wine) - System Voice - Tournament Winners
Stages 999 Meters - Azuchi - Danger Zone - Dojo - Eternal Helix - Fallen Miyama - Freedom Survivor - Frozen Peaks - Genetic Biolab (Advanced) - Geothermal Power Plant - Hellfire - Kyoto in Bloom - Lorelei - Sacred Miyama - Tao - Whitewater Valley
Non-playable locations Great Opera - Mugen Tenshin Village
Character themes "Alpha-152" - "Ayane's theme" - "Bass' theme" - "Blood Tie" - "Cracker" - "DEAD OR ALIVE" - "Gen Fu's theme" - "Hayabusa's theme" - "Jann Lee's theme" - "Jintsuriki" - "Karma" - "Kasumi's theme" - "Kasumi α's theme" - "Knifepoint" - "Leifang's theme" - "Monster" - "Moonlit Lady" - "Red Moon" - "Reincarnate" - "Shiden's theme" - "Successor" - "Tina's theme" - "Tribal Beats" - "Turn On The Lights" - "Vigaku" - "Zack's theme"
Chronicle Mode tracks "Brave Heart" - "The Broken Arrows" - "Dance Of The Angel" - "DOATEC" - "Ketsui no Toki" - "Look Ahead" - "Tengu-mai" - "Unbroken Chains"
Other tracks "D.O.A. (Dimensions)" - "Dimensions Training" - "Vs. Ridley" - "Wired"
Command lists - Costumes - Downloadable content - Fighting quotes - Merchandise - Promotional artwork and wallpaper - Tag throws